Ishvaram Research

Published studies

Each study below is a self-contained report: the finding, the table it comes from, the definition of every counted quantity, and the limitations that bound it. Figures are free to reproduce with attribution.

What kind of evidence this is

Almost everything published about how Indians use astrology comes from surveys, which record what respondents say they would ask once someone hands them a list of categories. These studies are a different instrument. They are observational aggregates of what people actually typed, unprompted, when they believed they were talking only to an astrologer. That removes recall bias and the pull of social desirability — nobody is performing an answer for an interviewer — and it makes the silences meaningful too, because a question nobody asks simply never appears.

The trade-off is equally plain and we state it on every study: the audience selected itself by arriving on a free Vedic-astrology platform, so it is not a random sample of India. It skews toward people comfortable typing a question into a phone at midnight. Survey evidence and observational evidence are complementary readings of the same underlying demand, and neither substitutes for the other. Where a finding contradicts the survey literature, that contrast is usually the interesting part rather than a defect in either method.

How to cite, and what we ask in return

Journalists, researchers and encyclopaedia editors may reproduce any figure from any study here without asking permission first. We ask only two things, both of which protect the reader rather than us. Attribute the source as Ishvaram Researchand link the study page, so anyone can check the number against its definition. And name the observation window: a percentage quoted without its period invites misreading, because India's concern mix moves with the festival calendar, exam results and the wedding season. Every study page carries a suggested reference line in exactly this form.

There is no embargo, no exclusivity, and no requirement to notify us before publishing. If you would like a cut of the data that is not on the page — a breakdown by language, a different time slice, a comparison across studies — ask, and we will usually turn it around within a day. Interview requests and founder or reviewer commentary go through the same route.

Data availability, privacy and corrections

Everything released here is aggregate, and that is a hard limit rather than a starting position. No conversation text is read by any person or model to produce these figures. No birth details, names or individual locations appear in any study. Session-level records are never shared, licensed or sold, and no extract exists that could be re-identified — so a request for underlying rows is answered with further aggregate breakdowns instead.

These URLs are the canonical versions and supersede any mirror, screenshot or syndicated copy. Where a figure is later revised, the change is logged inline with its date rather than silently overwritten, so a citation made today stays checkable against what it originally said. If you believe a number here is wrong, tell us and we will either correct it with a dated note or explain publicly why it stands.

How the underlying platform computes its astrology — the Swiss Ephemeris engine, Lahiri Ayanamsa, and who reviews the interpretations — is documented separately on the methodology page. Reach us for data requests, interviews or corrections through ishvaram.com/contact.